Exemptional Family Member Program Highlight

Project details

Our main focus was to increase awareness of the Army's Exceptional Family Member Program (EFMP). Through targeted content on Facebook and Instagram, it highlighted the program's benefits, shared success stories, and provided information about available resources. Engaging visuals and testimonials helped encourage Soldiers to explore the support offered by the EFMP.

Creative process

For this project, I created three distinct reels for Instagram and Facebook. One reel spotlighted the success story of a Soldier and his family, another focused on the medical aspects of the EFMP, and the third highlighted the community support available through the program.