HowIKorea

Project details

This was an initiative I started to boost the analytics of Eighth Army's Social Media pages and increase the volume of Soldier's signing for Korea contracts.

Creative process

For this initiative, we developed a diverse range of content, including videos, photos, graphics, and articles, focusing on three key areas: recreational activities available while stationed in Korea, career opportunities, and the amenities provided to Soldiers.

Facebook Posts

Check out one of the videos I made!

To see more of HowIKorea, please see Eighth Army's YouTube page at:

Eighth Army Command Video (youtube.com)

Through reports from Eighth Army's Talent Management team, there was an increase of 18% in Soldiers extending their contracts to stay in Korea after releasing this series.